How well your platform performs is determined by how easily customers can interact with it. This may include the font size, ease of scrolling or number of steps it takes to create a desired action. All these make up the user experience. And complementing this is the user interface itself, which is how the page is laid out while up keeping a consistent design style on each page that relates back to the company’s branding. UI/UX Design is an intricate yet interwoven design element that can help increase the consumer’s interaction and confidence in your application or website.