The beauty of online advertising is that it can be extremely affordable. Through this model, businesses only pay when a user clicks on the ad. But if the user doesn’t, that’s a free impression for you! Bringing in qualified leads, this practical cost model allows you to understand search intent and should be taken advantage of. Pay Per Click can include ad placements on a search engine or network of websites – your team can even curate the list yourself. It is also easy to monitor, cap the spending and control the budget, with changes reflecting within seconds.